Home is Where You Make It

After a few years in New Jersey, they packed their dreams into a car and drove back to New York—the place that always felt like the true beginning. Beautyfluff had grown roots online, but the dream had always been more than a digital storefront. They wanted a space where warmth met care, where the pace slowed down, and where people felt seen.

Their move wasn’t just about business—it was about family. They wanted to be present for their son, to never miss the little moments that make up a childhood. And to do that, it meant building a life and a business that allowed for both career and parenthood, with enough time to take care of everything they wanted.

At first, they imagined staying purely e-commerce. It offered freedom—no store hours, no commute, no trade-off between a meeting and a bedtime story. But as the community around Beautyfluff grew, so did the desire for something more tangible. People wanted to feel the products, to experience what “Beautyfluff” truly meant beyond the screen.

So they began searching, looking for a place that felt right. When they arrived in Port Washington, Yennie felt an unexpected tug—it reminded her of Orange County, the friendliness of the city, the calm between the bustle. It felt familiar. It felt like home.

And home is where Beautyfluff has always belonged.

Before Beautyfluff, Eric had worked in Paul Mitchell, where the pace was fast and precise. Yennie had spent years in Los Angeles medspas, where the atmosphere was efficient, clinical, and often cold. Both worlds were successful—but neither had heart. Everything felt like a system. Clients in, clients out. No room for care, no time for warmth.

Beautyfluff was the complete opposite of that. It would be personal. Intentional. The kind of place where you could breathe freely, where your esthetician remembered your name, and where you felt as though it was your best friend taking care of you.

That was the vision that carried them back to New York, to Port Washington—to a new chapter where Beautyfluff would finally have a home built from the love that brought it to life.