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The Heart Behind Beautyfluff

The Heart Behind Beautyfluff

The Heart Behind Beautyfluff: Meet Yennie

The Inspiration Behind Beautyfluff

The Inspiration Behind Beautyfluff

The Inspiration Behind Beautyfluff: Meet Gavin

The Heart After Three

The Heart After Three

After becoming a mother, Yennie found herself overwhelmed by isolation, exhaustion, and the loss of her own identity. What began as a search for something she could build for herself and her family eventually became the beginning of Beautyfluff.

Home is Where You Make It

Home is Where You Make It

When Eric and Yennie returned to New York, they were not just relocating a business. They were building a life that could hold both family and ambition, and searching for a place where Beautyfluff could become the warm, personal home they had always imagined.

The Pause

The Pause

When COVID-19 forced Beautyfluff to close both locations in early 2020, Yennie and Eric faced one of the hardest chapters in the company’s history. From financial strain and the closure of their Flushing location to caring for their son during lockdown, they navigated uncertainty while continuing to support their staff, clients, and community.